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B2B brand leadership and communication

National • international • intercultural brand transfer

Benefits

B2B-brand leadership and brand communication at (inter)national level

Purchasing decisions in B2B-business are more complex than in consumer-business.

International markets and B|SEP

When a company enters a market, there are three essential questions:

  1. What strengths of the domestic market are relevant for the target market?
  2. How can we identify and define these strengths?
  3. How can we interpret these strengths for the new market and its environment?


The structured, two-tiered B|SEP-Tool (Brand-Strategic Evalua­tion Process) has been developed for individual intercultural brand transfer. It transfers your brand-promise into new markets for their successful development.

B|SEP integrates international, bicultural experts with strategic, cultural and market-specific expertise.

Advertisement
Messe/Event
Public Relations
Literature
eMedia

Creation
Text/Graphic
Production
Realization

Consulting
Strategic brand management
Account-Management
Organization

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